REDESIGNING THE DISCOVERY EXPERIENCE FOR SKINCARE RETAIL — REPLACING FILTERS WITH CONVERSATION, AND RECOMMENDATIONS WITH UNDERSTANDING.

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The Real Problem

Skincare e-commerce has a conversion problem that better photography and more detailed product pages have not solved.

The issue is structural. Consumers face hundreds of SKUs, dense ingredient lists, and overlapping efficacy claims. They are not shopping. They are researching. The cognitive load is high, and the confidence at the point of purchase is low.

The conventional response has been better filters, more reviews, and clearer categorization. These tools help people find answers. None of them ask what the question is.

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A Different Starting Point

Skin concerns do not start with ingredients. They start with a feeling — my skin has been breaking out since I changed my routine, I've been dry and flaky since the season changed, my pores look more visible than they used to.

This is the language consumers actually use. Traditional e-commerce interfaces cannot receive it.

Our design question was: what if the shopping experience could respond the way a knowledgeable friend would?

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What We Built

Within The Ordinary's e-commerce environment, we designed an AI conversation-driven shopping system with four integrated capabilities: skin type segmentation and precision recommendation, ingredient library and smart search, smart pairing and ingredient conflict alerts, and side-by-side comparison with full ingredient transparency.

Consumers describe their skin in their own words. The system understands, responds, and recommends — with clear reasoning at every step.

Every interaction is a personalized skincare consultation. Every recommendation explains why it fits.

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What Changes

When exploration becomes conversation, dwell time increases. Purchase confidence grows. The relationship between consumer and product shifts from transactional to informed.

From browsing → conversation.From choice paralysis → guided understanding.From uncertainty → confident decision.

This is not a smarter recommendation engine. It is a redesign of how people relate to products.

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A project of this scope is available at a fraction of traditional UX agency cost. Let's talk.

At Riseon, we design for the gap between what brands want to communicate and what consumers actually experience. This is what that looks like in a commerce context.

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Creative Direction & UX Design: Riseon Design

Project Type: Creative Exploration

Scope: AI Commerce Experience · Conversational UI · Personalized Skincare Recommendation System